That’s all I can really saw bout this American Apparel’s ad. Have you guys been to that store?! I have because I bought some GORGEOUS thigh high stripped socks form them… but they were $15 in themselves…. And I bought two different pairs. *ugh* ($30 on 2 pairs of socks, really?!)
I personally believe a lot of the clothes in that store is just way too overpriced for something that’s massed produced and nothing speacial. That’s just MY opinion.
However, I will give it to American Apparel. They know how to make a person rubberneck it! The above campaign is from American Apparel’s swimwear line. This ad was deemed too sexy for the USA, so it’s only going to be shown in Europe. The ad promotes the companies new Nylon Tricot Suspender Swimsuit.
AA is probably using this shock value to try to raise more capital. It has been reported that American Apparel is in danger of going out of business. The company has stood a 7 million dollar loss which pushed them into a $120 MILLION DOLLAR DEBT!
American Apparel is pretty much pulling a Kim Kardashian of the fashion world to help stay relevant. The company should raise more awareness with a different approach, because our society is quickly becoming desensitized from seeing private parts.
The picture below is another AA ad that features a girl in a room full of mannequins wearing only a pair of sunglasses, nail polish, and panties.