In the news…
(Sorry! To see the video I’m referring to you must click BryanBoy’s picture above and visit his page. I can’t post CNN vids on WordPress… BOO!)
CNN is discussing Fashion Week and the power of bloggers. Our generation, Gen Y, is typically known as being tight wads. Many of us grew up with parents who are Baby Boomers. They educated us, told us to be free, get an education, but to be tight with our money. We have grown up knowing that it’s okay to buy out of season and on sale. There is no shame in that.
The fashion industry is worried about our generation because of out thriftiness. Generation Y knows how to separate want from need. There are many decisions we factor in before buying pretty much any discretionary item. We prefer to spend our money on needs and things that make us happy. Typically going out to club, bars, movies, or any time with our friends is what we prefer to spend our money on. Money can buy clothes, but they can’t buy fond memories. Honestly, if I had an extra $1500 around I would spend it on a weekend in San Francisco rather than Christian Louboutins. Essentially, we don’t have a problem spending money on the intangible.
Fashion’s new obstacle is convincing us to spend money on luxury. A good way of going through that is the power of fashion bloggers. Fashion bloggers have become increasingly popular over the last few years. The fashion industry is trying to work with that. This is very apparent because now we have fashion bloggers on the cover of magazines and in national TV campaigns. The average person with a computer is shaking up the buying power of the future.
I mean even Neiman Marcus is placing a lot of their items on ebay now based on our (GenY’s) buying patterns.
CNN states that Oliva Palermo is a person part of Gen Y who captures our attention with her fashion. I CANNOT name one thing that girl has worn that I have EVER liked. I do not like her style and furthermore don’t think she’s an accurate representation of Gen Y. I honestly believe Olvia is over hyped. I can name 15 fashion bloggers in one breathe that have a better sense of style than Oliva. Just remember… Money can buy you clothes… it can’t buy you style.
I honestly don’t mean to rant, but Oliva is just not a good representation of who we are as a fashion conscience generation.
Congrats to BryanBoy’s feature on CNN though! He is correct when he states that fashion is a tool that you can use to express yourself creatively. Fashion is art. I love art (Apartment tour later to understand why).
Give me your opinion about fashion buying for Generation Y, Oliva Palermo, and anything else I stated!